Case Study:
Building the Brand
Identity
for
Edaphic Essentials
Design Solution:
Brand Identity
Creating a compelling brand identity was crucial for Edaphic Essentials to stand out in the competitive market of gardening and soil products. Intenovate Inc. implemented several key elements to ensure the brand's success:
1. Brand Purpose & Positioning
The first step was defining the brand's purpose: providing high-quality, artisan soil that enhances plant growth naturally. This purpose guided all design decisions, ensuring consistency and clarity in how the brand was presented to the audience.
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2. Logo Design
The logo features a hand nurturing a plant, symbolizing care and growth, which aligns with the brand's mission. The earthy color palette reinforces the natural and organic essence of the product. The typography is elegant yet approachable, reflecting both professionalism and warmth.
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3. Visual Elements
Color Scheme: Earthy greens and browns were chosen to evoke nature and sustainability.
Typography: A classic serif font was selected for its readability and timeless appeal, enhancing the brand’s artisanal image.
Imagery: Graphics of plants and soil were integrated into marketing materials to visually communicate the product’s benefits.
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4. Brand Guidelines
Intenovate developed comprehensive brand guidelines to maintain consistency across all platforms. These guidelines included specifications for logo usage, color codes, typography, and imagery, ensuring that all marketing materials aligned with the brand identity.
5. Messaging
The messaging strategy emphasized the quality and artisanal nature of the soil, appealing to both amateur gardeners and professional horticulturists. The tagline "Artisan Soil" succinctly communicates this focus.
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Results In Numbers
Through thoughtful design and strategic planning, Intenovate Inc. successfully established Edaphic Essentials as a recognizable and trusted brand in the gardening industry. By focusing on a cohesive visual identity and clear messaging, they created a strong foundation for future growth and customer loyalty.
KEY OUTCOMES
Established Brand Presence: Successfully launched as a premium artisan soil brand, recognized for quality and sustainability.
Increased Market Share: Gained a foothold in the gardening industry, appealing to both amateur gardeners and professionals.
Customer Loyalty: Developed a strong customer base with high retention rates due to the product's effectiveness and brand values.
70%
Customer Retention Rate
15%
Market Penetration
25%
Revenue Growth
What Our Clients Say
"The best part about working with Intenovate was the incredible impact their suggestions had on my business in such a short space of time."
Edaphic Essentials
New Micro-Business
RESOURCES
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Background
Intenovate Inc. was approached by a client who had been successfully growing tomatoes using their own potting soil and wanted to transform this into a business. The goal was to create a strong brand identity for their new venture, Edaphic Essentials, focusing on artisan soil products.