Case Study:
Building the Brand
Identity
for
Avanzar
Design Solution:
Brand Identity
Intenovate Inc. focused on several key elements to craft a compelling brand identity for Avanzar:
1. Brand Purpose & Positioning
The brand's purpose was centered around motivating individuals to "step up their game" and achieve their fitness goals. This purpose informed the design choices, ensuring that Avanzar was positioned as a brand that inspires action and confidence.
2. Logo Design
The Avanzar logo features a bold, modern typeface that reflects strength and movement. The use of geometric shapes adds a sense of dynamism, symbolizing progress and forward motion.
3. Visual Elements
Color Scheme: A vibrant orange was chosen to evoke energy and enthusiasm, paired with neutral tones to maintain balance.
Typography: A clean, sans-serif font was selected for its modern appeal and readability across digital platforms.
Imagery: High-impact images of athletes in motion were used to capture the essence of performance and motivation.
4. Brand Guidelines
Comprehensive brand guidelines were developed to ensure consistency across all marketing channels. These included specifications for logo placement, color usage, typography, and imagery, helping maintain a unified brand image.
5. Messaging
The messaging strategy emphasized empowerment and action, with the tagline "It's Time to Step Up Your Game" serving as a call to action for potential customers.
Results In Numbers
Through strategic design and clear messaging, Intenovate Inc. successfully established Avanzar as a distinctive brand in the fitness apparel industry. The cohesive visual identity and motivational messaging helped create an emotional connection with the target audience, laying the groundwork for future growth and brand loyalty.
KEY OUTCOMES
Strong Brand Recognition: Avanzar established itself as a recognizable brand in the fitness apparel market, leveraging a consistent visual identity and motivational messaging.
Increased Customer Engagement: The brand's dynamic online presence and targeted marketing strategies led to higher engagement rates across digital platforms.
Enhanced Market Positioning: Avanzar successfully positioned itself as a premium brand that inspires action and confidence among fitness enthusiasts.
70%
Customer Retention Rate
15%
Market Penetration
25%
Revenue Growth
What Our Clients Say
"Intenovate Inc. didn’t just create our logo or website—they built our entire brand from scratch. From the name to the visual identity, they understood our vision and turned it into something powerful. We couldn’t be happier with the results."
Avanzar
Small Business
RESOURCES
Our global société , expanding over 22,000 peers, is a valuable resource for all entrepreneurs.
.png)
Background
Avanzar, a new fitness apparel brand, sought to establish a strong presence in the competitive market of activewear. Intenovate Inc. was tasked with creating a cohesive brand identity that would resonate with fitness enthusiasts and convey a message of empowerment and performance.