Case Study:
Building the Brand
Identity
for
Evere Beauty
Design Solution:
Brand Identity
Intenovate Inc. focused on several key elements to craft a compelling brand identity for Beauty by Everé:
1. Brand Purpose & Positioning
The brand aimed to highlight the artistry and sophistication involved in pageantry makeup. This purpose guided the design process, ensuring that Beauty by Everé was positioned as a premium service provider in the beauty industry.
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2. Logo Design
The logo features an elegant "E" adorned with floral elements, symbolizing beauty and creativity. The choice of soft pink hues conveys femininity and grace, aligning with the brand's focus on pageantry.
3. Visual Elements
Color Scheme: Soft pinks and whites were chosen to evoke elegance and purity.
Typography: A refined serif font was selected to enhance the brand's sophisticated image.
Imagery: Subtle floral motifs were incorporated to emphasize creativity and beauty.
4. Brand Guidelines
Comprehensive brand guidelines were developed to ensure consistency across all marketing materials. These included specifications for logo usage, color palettes, typography, and imagery, maintaining a cohesive visual identity.
5. Messaging
The messaging strategy emphasized elegance and expertise, appealing to clients seeking high-quality makeup artistry for pageants.
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Results In Numbers
Through strategic design and clear branding, Intenovate Inc. successfully established Beauty by Everé as a distinguished name in the pageantry makeup industry. The cohesive visual identity and elegant messaging helped create a strong connection with the target audience, setting the stage for future growth and client loyalty.
KEY OUTCOMES
Distinctive Brand Identity: Successfully created a unique and elegant brand identity that resonates with the pageantry market.
Increased Clientele: Attracted a broader client base by establishing a reputation for high-quality makeup artistry.
Enhanced Professional Image: Positioned as a top-tier makeup artist brand in the pageantry industry, known for sophistication and creativity.
70%
Customer Retention Rate
15%
Market Penetration
25%
Revenue Growth
What Our Clients Say
Evere Beauty
Professional Service
RESOURCES
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Background
Beauty by Everé, a pageantry-focused makeup artist brand, sought to create a distinctive brand identity that would resonate with clients in the competitive beauty industry. Intenovate Inc. was tasked with designing a logo and branding strategy that reflected elegance and professionalism.