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Project:

Beauty Brand Secures NYFW Booking

From Freelancer to Fashion Week Professional

An independent beauty professional secured New York Fashion Week runway bookings after a complete brand and strategy rebuild.

Executive Summary

We transformed a beauty freelancer with inconsistent work into a recognized brand with NYFW credentials, consistent bookings, and a scalable digital presence through strategic branding and placement.

Deliverables & Results

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Business Impact

Secured a major credibility milestone with a NYFW runway booking.

Achieved a fully booked schedule within 4 weeks of launch.

Transformed from a freelancer into a recognized, scalable brand.

What We Delivered

Complete brand identity package (logo, palette, typography).

Fully designed and developed booking website.

NYFW placement strategy and execution report.

Going from hoping for bookings to being booked for Fashion Week changed everything. I'm now seen as an authority, not just a freelancer.

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